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Staff / September 9th, 2008 / No Comments

Singing sensation Fergie has expanded her role as the spokeswoman for M-A-C Cosmetics by spearheading the company’s global youth initiative for HIV Prevention, the M-A-C AIDS Fund. Funding for the M-A-C AIDS Fund is coming entirely from the sale of Fergie’s Special Viva Glam VI Edition lipgloss sold by M-A-C Cosmetics in health and beauty stores nationwide. “Every 15 seconds someone between the ages of 15 and 24 is infected with HIV, and combating the spread of this disease has a lot to do with raising awareness,” said Fergie. “As a musician, I’m able to reach a wider audience about issues close to my heart, and through the VIVA GLAM campaign, I’ve been able to get this message across to youth around the world. I’m so gratified that my lipgloss has raised funds to help prevent youth across the globe from contracting HIV.” “The M-A-C AIDS Fund’s Global Youth Prevention Initiative complements our existing strategy to fund poor, under-served populations who are hardest hit by the epidemic,” John Demsey, Chairman of the M-A-C AIDS Fund, said. “Fergie’s involvement, coupled with M-A-C Cosmetics staff’s passion for the cause and consumer support for our VIVA GLAM products, have allowed the M-A-C AIDS Fund to provide much needed assistance to organizations that will reach the world’s youth with life-changing programs to combat the fight against HIV/AIDS.” The fund creates comprehensive programs for at-risk youth to better understand the facts about HIV/AIDS. Over the last 14 years, the program has raised $125 million. Grants for these programs have been handed out to health initiatives and universities in Africa, Canada, India, Mexico, and the United States. [Source]

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  • Name: Fergie Web
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